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THE 7TH RULE / COMMUNITY UPLINK KEEP EXPLORING

FERENGI DATABASE / RULES OF ACQUISITION

Know the rules. Name the number.

Test your Ferengi instincts between episodes, then explore the references behind the game.

THE ACQUISITION CHALLENGE

Got the lobes
for this?

We describe a rule in our own words. You supply its number. The Star Trek episode gives you the context. Ten questions, with an answer and reference after every guess.

Only checked screen rules with a clear number enter the quiz. These are paraphrases, not dialogue quotations.

READY TO NEGOTIATE

How well do you know the Rules of Acquisition?

0 correct / 0 answered

THE REFERENCE DATABASE

A rule for almost every occasion.

Explore 103 reference entries from television, books and comics. Each rule is described in our own words, with its source and any important caveat. The brief quotation of rule 7 is marked separately.

The DS9-era collection has 285 rules, but many numbers have never been revealed. We keep screen dialogue, book variants, Zek’s temporary revisions and improvised additions distinct. Unnumbered or disputed sayings are labeled rather than given an invented number.

How do the references and quiz work?

We check the rule’s meaning, number and cited work before using it in the game. Book variants can differ from television dialogue. Unnumbered sayings, incomplete dialogue and uncertain attributions stay in the reference section, with explanations, and are excluded from the quiz. Expand any entry to see its sources and context.

103 entries

1
ZEK’S REVISION

Return a payment when the customer requests it.

Paraphrase

Deep Space Nine · Prophet Motive

Zek’s temporary revision, not the standard rule with this number.

References & context
6
SCREEN RULE

Put business opportunities ahead of family loyalties.

Paraphrase

Deep Space Nine · The Nagus

Enterprise’s Acquisition uses “profit” rather than “opportunity” for this same numbered rule. The possessions saying is unnumbered.

References & context
8
SCREEN RULE

Overlooked fine print can create serious risks.

Paraphrase

Lower Decks · Parth Ferengi’s Heart Place

Originally a reference-book rule; subsequently quoted on screen in Lower Decks.

References & context
8
BOOK / COMIC

Do not let a commercial opportunity pass you by.

Paraphrase

Warchild (novel)

References & context
10
ZEK’S REVISION

The desire to acquire has ceased to exist.

Paraphrase

Deep Space Nine · Prophet Motive

Zek’s temporary revision, not the standard rule with this number.

References & context
13
BOOK / COMIC

Worthwhile work deserves a financial return.

Paraphrase

The Making of Star Trek: Deep Space Nine, p. 27; The Ferengi Rules of Acquisition, p. 9

References & context
16
SCREEN RULE

An agreement must be honored.

Paraphrase

Deep Space Nine · Melora

The on-screen form is the binding-deal maxim. The later “better deal” addendum belongs to book material, not the quoted Melora dialogue.

References & context
19
BOOK / COMIC

A customer has no assurance of satisfaction.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
21
ZEK’S REVISION

Give friendship priority over earnings.

Paraphrase

Deep Space Nine · Prophet Motive

Zek’s temporary revision, not the standard rule with this number.

References & context
22
ZEK’S REVISION

Family remains after latinum has lost its luster.

Paraphrase

Deep Space Nine · Prophet Motive

Zek’s temporary revision, not the standard rule with this number.

References & context
23
SCREEN RULE

Health matters above everything except wealth.

Paraphrase

Enterprise · Acquisition

References & context
23
ZEK’S REVISION

Financial wealth cannot substitute for personal dignity.

Paraphrase

Deep Space Nine · Prophet Motive

Zek’s temporary revision, not the standard rule with this number.

References & context
27
BOOK / COMIC

An honest trader can be exceptionally dangerous.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
31
SCREEN RULE

Avoid jokes at the expense of a Ferengi’s mother.

Paraphrase

Deep Space Nine · The Siege

The additional instruction about insulting something else is a book extension, not the short on-screen form.

References & context
40
BOOK / COMIC

Intimacy may involve your lobes, never your latinum.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
41
BOOK / COMIC

Earning money is a sufficient reward in itself.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
44
BOOK / COMIC

Distinguish sound judgment from a fortunate outcome.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
45
SCREEN RULE

Keep growing your business or face extinction.

Paraphrase

Enterprise · Acquisition

The same maxim is #45 in Enterprise’s Acquisition and #95 in Voyager’s False Profits. Both are recorded; neither is used for a single-number quiz question.

References & context
52
BOOK / COMIC

Take something rather than request it.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
58
BOOK / COMIC

Nothing can replace achieving success.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
60
BOOK / COMIC

Make sure your deceptions agree with one another.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
60
BOOK / COMIC

Encourage two other parties to fight each other.

Paraphrase

Balance of Power (The Next Generation novel), p. 87

A different rule #60 from the consistency-of-lies book entry.

References & context
65
BOOK / COMIC

Victory or defeat can both be followed by Hupyrian snuff.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

The specific consolation is Hupyrian beetle snuff; the earlier generic clue omitted that detail.

References & context
69
BOOK / COMIC

A Ferengi bears no blame for another species’ foolishness.

Paraphrase

Balance of Power (The Next Generation novel), p. 179

References & context
74
SCREEN RULE

Information can be converted into earnings.

Paraphrase

Voyager · Inside Man

References & context
79
BOOK / COMIC

Be wary of the Vulcan appetite for information.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
82
BOOK / COMIC

Charge more as the quality of the merchandise decreases.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
85
BOOK / COMIC

Keep your plans hidden from competitors.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
89
BOOK / COMIC

Devote yourself to increasing your earnings.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
91
SCREEN RULE

Judge an employer’s value by the pay they provide.

Paraphrase

Lower Decks · Old Friends, New Planets

References & context
95
SCREEN RULE

Keep growing your business or face extinction.

Paraphrase

Voyager · False Profits

The same maxim is #45 in Enterprise’s Acquisition and #95 in Voyager’s False Profits. Both are recorded; neither is used for a single-number quiz question.

References & context
97
BOOK / COMIC

There is always a desire to acquire still more.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
99
BOOK / COMIC

Putting faith in others creates the greatest liability.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
103
INCOMPLETE DIALOGUE

The spoken rule starts with a warning about sleep, then stops.

Paraphrase

Deep Space Nine · Rules of Acquisition

The dialogue is interrupted. No ending is supplied here or tested in the quiz.

References & context
104
BOOK / COMIC

Belief can shift enormous quantities of merchandise.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
106
BOOK / COMIC

Having no money offers no honor.

Paraphrase

The Ferengi Rules of Acquisition, p. 51

The reference list also records this wording before its later novel appearance.

References & context
113
BOOK / COMIC

Sleeping with your employer is always encouraged.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
121
BOOK / COMIC

Even a friendship can be put up for sale.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
123
BOOK / COMIC

Latinum has an appeal that needs no eyesight.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
141
BOOK / COMIC

Paying the full retail price is foolish.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
144
BOOK / COMIC

Charity is acceptable when you receive the proceeds.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
153
BOOK / COMIC

Market the excitement surrounding a product, rather than the product itself.

Paraphrase

Deep Space Nine comic #22, Deep Space Mine

A comics entry, not a numbered quotation from a television episode.

References & context
162
BOOK / COMIC

Someone can earn money even in a catastrophe.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
168
SCREEN RULE

Pursue success discreetly, without drawing attention.

Paraphrase

Deep Space Nine · Treachery, Faith, and the Great River

Nog explicitly gives this rule the number 168 in the episode. Some reference lists instead assign 28, which conflicts with that dialogue.

References & context
177
BOOK / COMIC

Understand your enemies and continue trading with them.

Paraphrase

The Ferengi Rules of Acquisition, p. 64

This entry comes from the reference book, not Balance of Power.

References & context
181
BOOK / COMIC

Even deception cannot diminish the appeal of earnings.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
184
BOOK / COMIC

Delay your bid until competing bidders have exhausted themselves.

Paraphrase

Balance of Power (The Next Generation novel), p. 157

The novel’s #191 attribution is corrected to #184; this is not a DS9 television episode.

References & context
189
BOOK / COMIC

Allow others their good name; retain the wealth yourself.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
192
BOOK / COMIC

Deceive a Klingon only when you can escape the consequences.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
194
TENTATIVE NUMBER

Learn about prospective customers before they arrive.

Paraphrase

Deep Space Nine · Whispers

Quark is unsure of the number. His tentative #194 is preserved with that uncertainty and excluded from the quiz.

References & context
202
BOOK / COMIC

The prospect of earnings needs no further justification.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
216
WORDING DISPUTED

Avoid wagering against an empath.

Paraphrase

The Laertian Gamble (Deep Space Nine novel), p. 7

Vidiot and UFP Terminal give “empath”; ScreenRant gives “telepath.” The novel wording has not been independently confirmed, so this entry stays out of the quiz.

References & context
218
BOOK / COMIC

Understand the goods you are purchasing.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
218
BOOK / COMIC

Something obtained without payment may still prove extremely costly.

Paraphrase

Deep Space Nine comic #12, Baby on Board

A distinct comic-book #218, not the reference-book purchasing rule.

References & context
219
BOOK / COMIC

Holding something counts for more than the entire law.

Paraphrase

Balance of Power (The Next Generation novel), p. 67

References & context
223
BOOK / COMIC

Distrust someone who never makes time for oo-mox.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
236
BOOK / COMIC

Destiny cannot be purchased.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
242
BOOK / COMIC

Acquiring more is desirable; acquiring everything is preferable.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
255
BOOK / COMIC

A spouse is optional extravagance; a capable accountant is essential.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
261
BOOK / COMIC

Wealth can buy everything except a functioning conscience.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
266
BOOK / COMIC

When uncertain, resort to deception.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
284
BOOK / COMIC

Everyone is secretly Ferengi at heart.

Paraphrase

The Ferengi Rules of Acquisition (reference book)

References & context
285
ZEK’S REVISION

Helping someone is already a reward.

Paraphrase

Deep Space Nine · Prophet Motive

Zek’s temporary revision, not the standard rule with this number.

References & context
286
IN-STORY INVENTION

Business is finished once Morn has left.

Paraphrase

Deep Space Nine · The House of Quark

Quark’s own proposed addition; Rom says no such rule exists.

References & context
289
SCREEN RULE

Open fire before calculating the financial outcome.

Paraphrase

Lower Decks · Old Friends, New Planets

Explicitly numbered by a Nova Fleet Ferengi in Lower Decks; its status as a formal amendment is not established. A March 2023 article predates this November 2023 episode.

References & context
299
IN-STORY INVENTION

Thank those you exploit so you can exploit them again.

Paraphrase

Voyager · False Profits

Neelix’s improvised claim while posing as the Grand Proxy. It is not treated as an established rule.

References & context
?
UNNUMBERED SAYING

A person’s worth is measured by what they own.

Paraphrase

Enterprise · Acquisition

Krem calls this an important rule in Acquisition, but gives it no number.

References & context
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